Our Story

"One day, as I looked at my boring camera strap, I wondered how I could make a design that would be beautiful yet functional.  The first thought that came to my mind was to work with artisans as I grew up living in several parts of India and had the honor of meeting many rural communities.  90% of women artisans in India have no education but I believe in their unparalleled skills and imagination. I am very grateful to see you here and welcome you to our creative community.

~ Aditi Dubey Lee

 Founder

Our Values

 Honouring Creativity

Innovation and creativity allow us to make a unique place in the world, where we share without even words. We honor the hands of the creative artisans who embroider each product you purchase from us.

 Creating Financial Independence

Through the beauty of wearable art, we create opportunities for our women artisans to achieve financial independence.

Empowering Women

As a female-founded business, we are proud to support women from different corners of India.

to painstakingly hand embroider each of our luxury products.

- Creative Community

We are proud to create a unique community of artistic and creative people from across the wo,rl,d,

where we share, discuss, and wear our creative hearts on our sleeves, making the world a a better place to live in.

Our Impact

Ruas provides sustainable livelihoods, co-design opportunities with learning, market knowledge sharing, and access to the creative community. Our aim is to empower rural women artisans to become independent creative entrepreneurs.

Our Waste - Free Expression

We care deeply about the impact of fashion on the society and environment. Thus, Ruas uses upcycled materials, and all our waste during the production process is re-used. Any scraps that remain are used to create new products that are subsequently listed on our zero-waste store. 

Our Crafts

Suf Embroidery

Suf means triangle. Suf embroidery is an painstaking craft form where the artisan works from the back of the fabric and creates with her imagination.