"One day, as I looked at my boring camera strap, I wondered how I could make a design that would be beautiful yet functional. The first thought that came to my mind was to work with artisans as I grew up living in several parts of India and had the honor of meeting many rural communities. 90% of women artisans in India have no education but I believe in the unparalleled skills and imagination. I am very grateful to see you here and welcome you to our creative community.
~ Aditi Dubey Lee
Ruas provides sustainable livelihoods, co-design opportunities with learning, market knowledge sharing, and access to the creative community. Our aim is to empower rural women artisans to become independent creative entrepreneurs.
Our Commitment To Sustainability
We care deeply about the impact of fashion on the society and environment. Thus, Ruas uses upcycled materials and we create no waste during the production process. Any scraps that remain are used to create new products that are subsequently listed on our zero-waste store.